#LEGO Using AI Tech to Make Instructions Available in Braille and Via Audio


"Lego bricks allow me to see things that are impossible to explore by touch."
-Matthew Shifrin, Entreprenueur

Lego will begin releasing building instructions in braille and via audio for visually impaired collectors. A pilot program using AI technology was launched recently, inspired by blind entrepreneur Matthew Shifrin.

Currently the program offers instructions on building sets from Lego Classic, Lego City and Lego Friends series, as well as “Emmet and Benny’s ‘Build and Fix’ Workshop” from The Lego Movie 2. Depending on consumer feedback, Lego will launch more audio and braille instructions in early 2020.

”This is extremely important for blind children because there aren’t a lot of places where we can say, ‘Look Mom and Dad! I built this on my own—I did this’” says Shifrin.

”For blind children, we don’t have access to what sighted kids are used to. Lego bricks enable us to learn about our environment, to see the world. It is so important because blind kids get left out of a lot of social stuff, especially in elementary school. But Lego building is one of the things we can do.”
— https://www.newsweek.com/lego-braille-instructions-blind-1456574

You can read more details on the program and how Shifrin motivated LEGO to expand their accessibility to the visually impaired in the Newsweek article.